First Choice Foodservice is a trading name of First Choice Wholesale Foods Limited. This privacy policy explains how we use any personal information we collect about you when you use this website (www. The phrase ‘the Company’ as it appears below refers to both First Choice Foodservice and First Choice Wholesale Foods Limited interchangeably.

The Company is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The Company may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 May 2018.

What information do we collect about you?

We collect information about you when you complete and submit our online enquiry form which can be found on the Contact us page. We also collect information about you when you complete our Newsletter sign up form. This includes your name, business name, position, address and post code, and your email address.

As part of our account opening procedures, we will always ask you for your permission to send you marketing materials, company news and information as well as promotional messages. We can communicate with you: by post, by telephone or by email and you may select any or all of these options during the account opening procedure.

Website usage information is collected using cookies. See the section below on ‘Cookies’ which explains what they are and how they are used.

How will we use the information about you?

Contact enquiry form

We collect information about you via our online contact and enquiry form to respond to questions and feedback which have been submitted via our website. This information is not stored by the Company and its use is strictly limited to communication only. The information is not collected for use in future marketing or promotional campaigns.

Newsletter sign up form

The information collected via our Newsletter sign up form is processed and submitted to the MailChimp platform, where it is stored on the MailChimp web server. MailChimp’s privacy policy (which explains how your data is stored and managed) can be accessed during the sign up form process or you can read it here.

The information collected via our Newsletter sign up form is used for sending you company news, announcements and promotional emails which we think may be of interest to you.

The Company will not share your information for marketing purposes with companies outside of First Choice Wholesale Foods Limited except to help prevent fraud, or if required to do so by law.

In processing customer orders, we may send your details to, and also use information from, credit reference agencies and fraud prevention agencies.


We would like to send you information about our products and services which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click here.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email: or write to us at the following address:

First Choice Wholesale Foods Limited
4a Ryknild Trading Estate
Derby Road
Burton upon Trent
DE14 1RZ

We want to make sure that your personal information is accurate and up to date. You may ask us at any time to correct or remove information you think is inaccurate.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites we would encourage you to read their own privacy policies.


We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

The list below describe the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

First Party Cookies

These are cookies that are set by this website directly.

Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information.We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

You can find out more about Google’s position on privacy as regards its analytics service here.


Our websites runs the popular WordPress CMS and cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress. We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken.

More information on session cookies and what they are used for at All About Cookies

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you.

By email:
By post: First Choice Wholesale Foods Limited, 4a Ryknild Trading Estate, Derby Road, Burton upon Trent, Staffordshire DE14 1RZ