Country Range, is one of the UK’s leading wholesale food service buying groups and is attracting a growing number of passionate food service group members. We are united in one common goal: to drive up the standards in delivered food service.
With a comprehensive selection of great quality products at competitive prices, alongside a programme of continuous innovation and investment, Country Range offers a wealth of experience rooted in more than 40 years of serving the professional catering sector.
How can I benefit from First Choice’s membership to the Country Range Group?
First Choice registered customers get access to an impressive and growing portfolio of Country Range products at very competitive prices.
This means you get better value – but with enhanced and premium ranges complementing the range – you will enjoy variety, consistency and quality, helping you set budgets and pricing more effectively.
Consistency is the key takeaway here… allowing you to confidently deliver rich, varied and exciting menus that meet the tastes and preferences of your customers, time and time again.
What types of products do Country Range offer?
Great question. The exciting news is that as a registered First Choice customer (you can sign up here…), you get exclusive access to the entire Country Range portfolio (some 700 and counting lines). These have been carefully developed with professional chefs specifically for the modern kitchen, with three tiered ranges to suit all budgets and menu types:
• Catering Essentials (low priced, best value)
• Core (everything a professional kitchen needs)
• Signature (premium products, higher quality ingredients)
Each category offers something slightly different, and as you familiarise yourself with the range, you will soon discover how best to match the product in question to your requirements.
What else will First Choice’s move to Country Range offer my business?
As well as Country Range’s own-brand product range, you’ll also get several other valuable benefits…
• Regular monthly promotions, saving you money
• Stir it Up magazine, a catering favourite and delivered as part of your order
• Sector-specific guides that have been designed to complement your own business
• Valuable savings on key lines, tailored specifically for your business
Customer experience is everything, it’s time to stand out
The best food establishments pay close attention to their customers’ needs and seek to enhance their menus through creativity and consistency; making them stand out in a crowded marketplace, and keeping their customers coming back for more.
Successful menus, of course, rely on those key ingredients that chefs use to create them. Where do these ingredients and products come from, how do they compare, how do they handle in practice and do they help your menus stand out?
Confidence and availability
First Choice offers a regular 6-day-a-week delivery service, Monday through Saturday which in practice means you need never run short of stock. Country Range’s quality, availability and innovation will give you the confidence that you will always have the products you need when you need them.